AI agents for brands
Reach actual buyers, not just followers.
Lumi learns your brand and product, and researches what is trending. It writes a campaign strategy made for your brand and finds creators whose audience fits. Then it tracks everything, from the samples you send to every live post and comment, tells you what worked and what did not, and answers your questions 24/7.
What Lumi actually does
Lumi is a force multiplier.
Whatever you do, Lumi helps you do 10X more.
Launch my new serum in the US.
On it. Here is everything I am doing for you.
- Watching competitors and trends...
- Reading what buyers ask in comments...
- Building your campaign strategy...
- Finding creators whose fans buy...
- Tracking every sample you send...
- Tracking every post, every day...
- Catching mistakes, chasing drafts...
- Answering your questions 24/7...
Ask Lumi anything
@big.glow
102,000
followers
1 in 10 followersfit your brand
0.2% ask where to buy
Big, but the wrong fans
@maya.aoi
86,000
followers
7 in 10 followersfit your brand
9% ask where to buy
Stop paying for followers. Lumi picks creators whose audience actually buys.
Lumi checks who really watches each creator: their age, their city, and what they ask in comments. You book the creators whose fans are ready to buy.
Trending in skincare
Done: asked Zoe for an honest review reel, live before dewlune’s sale ends Sunday.
Stay ahead of your competitors and every trend.
Lumi watches your competitors’ posts and what is trending, every day. When a competitor starts a sale or a new kind of reel takes off, Lumi tells your creators what to post that day.
Glow Serum launch
Written by Lumi exampleUS6 weeks$40,000 Goal: 2.4M people reached
-
Women 25 to 34, US, dry skin
71% of skincare fans are women 25 to 34 · creators’ Instagram
- “The 30-second morning routine”
Morning routine videos up 3x this month · 1,240 top posts
- 2 big, 8 medium, 20 small creators
Small creators get 2x the comments · creators’ Instagram
- Post at 8 pm
Fans online most at 8 pm · creators’ Instagram
Get a campaign strategy that actually works.
Lumi studies what is winning in your category this week, and what buyers ask in comments. Then it writes the plan: what to say, who to book, when to post.
Glow Serum launch · this week
Read by Lumi exampleCPV
$0.013
per view
18% vs plan
CPE
$0.22
per reaction
9% vs plan
ER
5.8%
reacted
1.3x plan
Comments
740
a post
2x plan
Lumi AI comment analysis
- 845 people asked where to buy. They can’t find the link.
- 412 people are worried about its effects on dry skin.
Done: asked Ava to add a link to buy and explain it’s safe for dry skin.
You vs. 3 rival brands
- Fans talk about your serum 3x more than any rival’s.
- A rival’s dry-skin reel is getting twice your likes.
Done: briefed Maya on a dry-skin routine for Friday.
Know if your posts are actually working.
Creators connect their own Instagram, so every view, save and comment is real. Lumi tells you which post is winning, which one is not, and why.
Done: moved Ava’s post to Monday, so she has it before she films.
Track every product sample shipment on one screen.
Add the courier’s tracking number when you send a product. Lumi follows every parcel and tells you when one is late.
Maya’s video
Lumi 2:14 pm
- Paid Maya $12,000 and Leo $3,000
- Sent both receipts
- Filed them under Glow Serum launch
2:14
Wednesday
Lumienzo · now
You got paid $12,000
Lumi pays Maya $3,500 on the 1st, every month for 3 fixed posts
You approve the work. Lumi pays everyone.
Leave a note on the exact second of a draft, then tap approve, and Lumi pays everyone their share. Keep your best creators on one fixed price every month.
Never make a costly mistake. Lumi checks every deal and every post.
Lumi checks every creator’s promises to other brands before you book, every draft for the ad label and risky claims, and tells you before your right to run a post as an ad runs out.
Show creators exactly what to fix. Lumi gets it done.
Leave a note on the exact second, or draw right on the video, so nobody guesses what you mean. Lumi turns each note into a task for the right person and chases it until the new version is in.
How it works
Say what you want. Lumi makes it happen.
- 01 You
Tell us about your brand.
Two minutes. Plain questions. Done once.
- 02 Lumi
Lumi writes the plan and runs the campaign.
One line from you is enough. Lumi learns your product and researches what is trending. It writes the plan, finds creators who match your vibe and tracks every sample you send.
- 03 You
You approve the work.
You see every draft first. Ask for a change, or say yes.
- 04 Lumi
Lumi tracks every post.
Watches every post on the creators’ own Instagram. Tells you what is working and what to fix. Answers any question, even at 2 AM.
Ask Lumi
Ask hard questions. Get easy answers.
Lumi has read every post, every comment, and every payment. So you can just ask.
- Rachel, brand asks: Which creators will actually sell our serum? Lumi answers: These six. Their fans already buy skincare. Under their videos, people ask where to buy, not just say nice. That's what selling looks like. 6 creators shortlisted.
- Daniel, brand asks: Where is our budget being wasted? Lumi answers: On two creators whose fans don't buy. They got likes, but only 4 people asked about the product. My new plan moves their budget to Maya, whose fans ask where to buy daily. New plan ready to approve.
- Sophie, brand asks: What should our next campaign be? Lumi answers: Before-and-after videos, posted on Sundays. That style is up 40% in your category this month, and your buyers are most active on Sunday evenings. Campaign plan written.
- Arjun, brand asks: Can we sell to the US from India? Lumi answers: Yes. Americans are already asking for you. People in the US asked where to buy you 600 times this month. I found five US creators whose followers love Indian skincare. 5 US creators shortlisted.
- Mei, brand asks: Which video should we turn into an ad? Lumi answers: Priya's unboxing. People watched it to the end. 8 in 10 people stayed to the last second, and 300 asked where to buy. I asked Priya if you can run it as an ad. Asked Priya for ad rights.
Your own analyst, awake 24/7. Ask at 2 AM. Answered at 2 AM.
No dashboards to learn. No analyst to hire. You ask in plain words, and Lumi answers from your own numbers, any hour, every day. It never sleeps, never guesses, and never says it will get back to you.
Questions
For brands: your questions.
What people in your role ask before they start. The general questions are answered on the home page.
Still unsure? Talk to us, any time.
For brands
Direct-to-consumer brands and in-house creator marketing teams
How do I get started?
Start from any Get started link and leave your email address. Lumi sets up your brand workspace and messages you when it is ready. From then on, Lumi does the work and you just review and approve it. There is no sales call unless you ask for one. And Lumienzo only grows when your deals are finished and paid, so Lumienzo wants the same result that you want.
How do I find creators whose followers actually buy?
Lumi finds them for you. You say what you want in one sentence, and Lumi lines up a ranked shortlist of creators whose audience matches on age, location and whether they actually want to buy, not on follower count. Lumi reads every comment to pick out the real buying signals, like people asking where they can buy the product. The shortlist waits for your OK.
How do I know a creator’s audience is real and not bots?
The numbers a brand sees on Lumienzo come from creators’ own connected accounts, so Lumienzo never guesses. A matched creator can carry a verified badge, and the audience report shows the age band, location and gender split. It shows separately how much of the audience is real rather than bots, and how much of it is ready to buy. Every figure in the example cards on this site is labelled as an example, and the handles are fictional.
Do I have to pay before I see the video?
No. Drafts arrive as video you can review on your phone, and you leave a note on the exact second that needs changing instead of writing an email thread. If you like, a regulated partner can hold the budget in escrow until you approve.
Who writes the campaign strategy?
Lumi does, and you approve it. You write one sentence saying what you want. Lumi learns your brand, reads what is working in your category this week and what has stopped working, then writes the strategy: the angle, the creator mix, how many posts, and when to run them. It comes from live trends and real audience data, never from a template. You still bring the brand judgement, and the creator still brings the audience.
What happens after the posts go live?
Lumi keeps working. It checks every post after it is published and flags anything alarming, so you hear about a problem before somebody else points it out. It reads the comments to see what your buyers actually did, and it answers any question you ask about it, at any hour.
How do I track free product sent to hundreds of creators?
You send it the way you already do and add each courier’s tracking number. Lumi follows every parcel, shows who got theirs and who did not, and tells you the day one runs late.
Can I keep a creator who performs without renegotiating every time?
Yes. Pay your top performers monthly: the same posts every month at one fixed price, and Lumi pays them on the 1st, with nothing to renegotiate. In one example, a creator posts three reels a month on set days.
What if I do not have anyone in-house to run this?
A brand does not need anyone in-house. Lumi runs the campaign for you, and you approve each step.
If Lumi writes the plan, why do I still need a creator?
Because you are not buying a video. You are buying access to people who already trust someone, and trust does not transfer to a generated face. Lumi gives you the plan and the first ideas so nobody starts from nothing. The creator brings the audience and the judgement about what those people will actually watch.
Ready when you are
Your first campaign
starts with one line.
Lumi writes the plan, finds creators whose fans buy and tracks every post.